For every day of 2017, over three people were killed on Australian Roads.
More terrifying is that for every life lost, over 20 people suffered life changing injuries as a direct result of road trauma.
2018 has already seen a worrying upward shift in the national road toll, with 44 more deaths on the road than for the same period last year. An increase of 17%. Road safety authorities around the country are saying enough is enough, and we need to do more.
The tragic loss of lives on our roads will be placed under the spotlight, during Yellow Ribbon National Road Safety Week (NRSW) which is running from Monday, 30th April through to Sunday, 6th May.
With particular emphasis on vulnerable road users, National Road Safety Week is an annual initiative from the Safer Australian Roads and Highways (SARAH) Group, and is supported by principal partners, including Road Safety Education Limited (RSE), providers of the RYDA program. The week highlights the impact of road trauma and promotes initiatives to reduce it.
NRSW was founded by Peter Frazer and his family, following the tragic death of his daughter Sarah, in February, 2012, who was killed by a distracted driver as she waited with her broken down vehicle on the side of the Hume Highway.
“National Road Safety Week is every Australian’s opportunity to show that they’re road safety advocates.” says Peter.
“It’s not just about what the driver does within the vehicle, it’s not just about how you build roads, it’s about everyone actively taking steps to look after those loved ones, both mine and yours, who are out there on the roads, 365 days, 24/7.” he continued.
Over the course of the week, national and state icons, including the Bolte Bridge, the Melbourne Star and the Melbourne Town Hall, as well as Sydney’s iconic Harbour Bridge will turn yellow. Emergency vehicles, fleet trucks, cars, motorbikes and bicycles will display yellow ribbons. These activities will honour both those we have lost, but also to demonstrate our commitment to pledge to drive safely, and protect other road users.
In its role as Principal Partner of National Road Safety Week, RSE works with Commonwealth, State and Territory governments and motoring organisations to develop community awareness and road safety champions through the symbolism of yellow and the yellow ribbon.
With Education recognised as a critical element in reducing road trauma for all, especially for young drivers and their passengers, RSE’s RYDA program is Australia's premier, and only, National road safety education program for youth.
RYDA is a series of practical and powerful workshops for high school students that challenge students to change the way they think about road safety and lay the foundation for safe road use throughout their lives.
Over 50,000 students a year attend the RYDA program across Australia, with over half a million students nationwide having participated in this essential educational experience to date.
RYDA is made possible through the strong support of corporate partners, BOC, Toyota Australia, Bridgestone and MTAA Super, as well as community partner, Rotary.