MTAA Super has won Best B2B Campaign for its integrated Clearing House campaign at the 2015 AIST Awards for Excellence and Leader Development Scholarships awards night in Melbourne.
MTAA Super CEO, Leeanne Turner said, “This is a great honour. The award is testament to the dedication and focus of everyone at MTAA Super who consistently strive to raise the bar on employer engagement, service and support.”
The Fund’s winning B2B campaign (in the over $40,000 category) was a multi-channel integrated marketing and communications initiative targeting the Fund’s large employer base. The aim of the campaign was to help employers comply with the government’s Super Stream data and payments standards by signing up to use the MTAA Super Clearing House.
The result of the campaign was an 87% increase in sign-ups for the Fund’s Clearing House, a 40% conversion rate among large employers and a strong increase in brand awareness of the Fund from 6% to 17% by the end of June 2015.
On accepting the award on the night, MTAA Super Deputy CEO, Michael Sykes, said, “It has been really inspiring to see staff members across the Fund work together to roll out one of the biggest employer-focussed initiatives of the year. Through the use of digital ad banners on carsales.com.au and ads in GoAuto magazine, we were able to extend and amplify our messaging to help our business development team provide employers with the assistance they needed, when they needed it.”
The AIST Awards celebrate the work of those working in the not-for-profit superannuation sector.
MTAA Super, is an $8.8billion super fund with 244,000 members. It has over twenty-five years’ experience in the superannuation industry. To find out more about the benefits of being a member or employer with MTAA Super visit www.mtaasuper.com.au